How to increase the visibility of your website for Google & Co.

Increase the visibility of your website

Basically, advertising via search engines such as Google & Co. is divided into two different types. On the one hand, there is search engine optimisation (SEO) and on the other, search engine advertising (SEA).

We explain in detail here how SEO and SEA work and how you can get the maximum benefit from them. If you still have questions, please feel free to contact us via the sticky buttons or our enquiry form.

A note on our own behalf: Due to the complexity of the work, we can only offer sustainable SEO support for TYPO3 websites on our gerberCom.SERVERN.

Investment that pays off

Permanent presence in the TOP results

Search Engine Optimisation (SEO) is about making many small changes to parts of your website.

Individually, these changes can be considered incremental improvements, but when combined with other optimisations, they can significantly improve the user experience and performance of your website in organic search results.

The business is done on the first page.


As long as the budget lasts

Purchased awareness, with payment comes response

Paid search results fall into the realm of search engine advertising. Simply put, this type of online marketing works as follows: A company - the advertiser - specifies certain search terms (or keywords) on which its ads are to be placed.

Whenever someone clicks on one of these ads, the advertiser has to pay a small amount to Google.

These ads are always in the top positions. They are in first place if the quality factor of the ad is guaranteed (price, keywords, website).


Our 8 SEO phases

Objectives and systematic approach to search engine optimisation

Before we start with the SEO work, we first want to properly understand your company and your goals in a detailed, personal conversation.

In doing so, we define your core keywords together, set a budget and define the time frame of the work.

Then we add your website to our SEO software and set everything up according to your goals.

Before we can start working on the texts, the most important keywords must be entered into the system.

The starting point is the keywords you have defined. From these, we use our software to find further, relevant keywords that you may not yet have had in mind.

The better the basis, the better the SEO result. That's why we take the time to find the right keywords for your company to cover all your service areas.

The preliminary work is done - now it's time for the actual optimisation. In this phase, our specialised content writers work the previously determined keywords into your website texts and, if necessary, restructure the structure of the individual pages.

Factors such as the quantity of filler words, the length and quality of the text and the quantity of keywords play an important role. The main rule here is: more is not always better.

Once the pages are rewritten and freshly structured, it's time to optimise the system in the background. In the process, our programmers devote themselves to the HTML and Cascading Style Sheets (CSS) codes and check the server and website structure to improve the website's performance.

Since Google & Co. evaluate factors such as the page's loading speed, the correctness of codes or the structure of the page, code optimisation is of immense importance.

After the first round of optimisations has been carried out, we receive the new evaluation of our system. This evaluates the adjustments we have made, sometimes positively, sometimes negatively, and tells us where we need to go again to do more fine-tuning.

So once we have reached phase five, we still often have to jump back to phase three or four to implement the latest results again and to find more solutions. This goes back and forth until the system no longer shows us any errors.

Offpage optimisation refers to everything that happens away from the website. These are, for example, links from other websites that refer to yours, your social media channels or your Google MyBusiness profile.

When it comes to links, quality clearly takes precedence over quantity. As a general rule, it is better to have fewer good quality links than many useless ones. Good links are, for example, those from established partner sites.

During all these adjustments, not only do we get the system evaluations, but we also keep you up to date with regular SEO reports. For example, you can see how the visibility of your website is developing and observe how your keywords are climbing week by week.

This way you always know where we are and how your SEO project is developing - this is our way of showing transparency.

After we are done with all the optimisations, your keywords will rank at the top of Google. You will notice this in your ringing phone, more enquiries and increased sales.


All the advantages of SEO
Search Engine Optimization

 Permanently increased customer enquiries
 Long-term increase in turnover
 More visibility with search engines
 Technical optimisation of the website
 Content optimisation of the website
 Long-term performance in the top search results


All the advantages of SEA
Search Engine Advertising

 Increased turnover*
 Increased customer enquiries*
 More visibility on search engines*
 Easily & quickly rank ahead of competitors

*Data refers to the duration of the campaign

Free SEO Analysis!

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SEO Analysis

SEO Analysis


However, since Google's algorithms are constantly changing, SEO performance must also be monitored regularly. SEO is therefore an ongoing process. As a rule, the first results are noticeable after three months.

There is no money involved in the organic search results. Therefore, the placements are made according to the ranking criteria known from Google. For example, page speed, content structure and much more are evaluated. SEO optimisations are therefore cheaper in the long term than SEA.

On the one hand, there is the technical and content-based onpage optimisation - here, structures are checked, HTML codes adapted and texts rewritten. Then there is the offpage optimisation, where links are set and social media channels are looked after.

In terms of work, the comments of an SEO software are incorporated step by step. These adjustments are constantly re-evaluated. This means that with texts, for example, new keywords have to be inserted again and again, or that different structures have to be tested to see what the customers like most.

This work is in relation to a regular evaluation of the website's visitor behaviour.

To do this, you should first ask yourself a few questions:

  • What is my most important service?
  • What would I Google to find a business of my type?
  • What do my customers like?
  • What is my most popular service/product?
  • What would I like to sell more of?

When answering, you should pay attention to the most important keywords. Because these are your keywords!

The right optimisations need a lot of time and experience to be integrated in the right places. Due to the high complexity of these tasks, it is generally recommended to work with an agency for SEO. This saves you many nerve-wracking hours of fiddling and brings you results faster.


With AdWords and Google Analytics, Google offers powerful tools that simplify the evaluation of the SEA campaign. This makes it possible, for example, to analyse which keywords perform best and then adjust the campaign accordingly.

The easiest way to find out if your SEA campaign is working is to see if you achieve increased customer enquiries and if your phone rings more. Because that's what counts in the end. :-)

Paid search results are marked as ads and displayed in the first results, even before the organic SEO rankings. The placement within these paid results depends, among other things, on the price one pays to Google.

Within a search, one can bid for a cheaper or more expensive place. The more you bid, the higher the ranking.

The SEA keyword search is no different from the SEO keyword search. Therefore, you should also ask yourself the five W-questions and ask yourself how users might think and how your potential customers would search for one of your services.

Yes. When creating an AdWords campaign, you can precisely define your target group. If desired, you can also set your ad to be displayed exclusively to your target group.

However, it is always advisable to think outside the box and try to reach other potential customers by advertising outside your target group.

Some keywords are more popular than others. With a popular keyword, you automatically have more competition bidding on the search term. The more competition, the more bids are made and the higher the price per keyword.

For example, users are more likely to search for a word like "marketing" instead of "advertising media". Therefore, the bidding competition and price would be significantly higher for the marketing keyword.

Customer testimonials

Our customers about gerberCom.WERBEAGENTUR

We have been working with the for almost two years now. The ZAB got a new website. After only a short time, we shot straight to the top in Google visibility. The team also handles smaller service jobs in an uncomplicated, fast and extremely competent manner. Our contact persons are always available with help and advice. We look forward to further cooperation!

Frank Stegemeier

"gerberCom has built us a website that excites prospective customers and professionals alike. The SEO measures are having a clear effect and are lifting our online presence to a new level."

Jürgen Peschla

"Our website got a deep SEO treatment, since then our enquiry activity has increased neatly. And we are excellently positioned online in our market segment."