SEA | SEARCH ENGINE ADVERTISING
SEA stands for Search Engine Advertisement. In short: search engine on, keyword search, ad in the result list included. And there you could show up with your ad!
Hidden on the right keyword
We differentiate between the organic search results, which can be influenced by a search engine optimization and the bought advertisement, the search advertising. The ad will be shown on the search engine results, but the organic results are only partially in competition with the advertising. Because there are predefined areas for both listings on the results pages.
Organic search results and commercials are shown by ranking factors within the search engine algorithms. Neither result list has any influence on the presentation of the others. Advertisements are played according to the keyword advertising principle: you practically buy the position on the first page. However, in most cases only in case of success (by a click) costs are due. And do not worry: Competitors can click what they want, because with multiple clicks from the same IP address, the clicks are blocked against payment. But the online services then know who that was, so ... behave!