Here we explain in detail how SEO and SEA work and how you can get the maximum benefit out of them. If you still have questions, feel free to contact us via the buttons on the side or our contact form.
SEO – An investment that pays off: Permanent presence in the top search results
Search Engine Optimization (SEO) is about making many small changes to parts of your website. Individually, these changes can be considered incremental improvements, but when combined with other optimizations, they can significantly improve your website's user experience and performance in organic search results.
The business is done on the first page.
Before we start with the SEO work, we first want to properly understand your company and your goals during a detailed, personal consultation.
During this process, we define your core keywords together, set a budget and define the time frame of the work.
Then we add your website to our SEO softwares and set everything according to your goals.
Before we can start working on the texts, the most important keywords must be entered into the system.
The starting point are the keywords you define. From these onwards, we use our software to find other relevant keywords that you may haven't had in mind yet.
The better the basis is set up, the better the SEO result will be. That's why we take the time to find the right keywords for your business to cover all your service areas.
The preliminary work is done – now it's time for the actual optimization. In this phase, our specialized content writers work the previously determined keywords into your website texts and, if necessary, restructure the structure of the individual pages.
Factors such as the quantity of filler words, the length and quality of the text, and the quantity of keywords play an important role. The main rule here is: more is not always better.
Once the pages are rewritten and freshly structured, it's time to optimize the system in the background. In the process, our programmers devote themselves to the HTML and Cascading Style Sheets (CSS) codes and check the server and website structure to improve the website performance.
Since Google & Co. evaluate factors such as page loading speed, code correctness or page structure, code optimization is of immense importance.
After the first round of optimizations has been carried out, we receive the new evaluation of our system. This evaluates the adjustments we've made, sometimes positively, sometimes negatively, and tells us where we need to go again to make more adjustments.
So once we have reached phase five, we often have to jump back to phase three or four to implement the latest results again and to find more solutions. This goes back and forth until the system no longer shows us any errors.
Offpage optimization refers to everything that happens away from the website. These are, for example, links from other websites that refer to yours, your social media channels or your Google MyBusiness profile.
When it comes to links, quality clearly trumps quantity. Basically, it's better to have fewer good quality links than many useless ones. Good links are, for example, those from established partner sites.
During all these adjustments, not only we get the system evaluations, but also keep you up to date with regular SEO reports. In them you will see, for example, how the visibility of your website is developing and watch how your keywords are climbing up week by week.
So you always know where we are and how your SEO project is developing – that's our way of showing transparency.
Search Engine Optimization (SEO)
|Permanently increased customer inquiries|
|Long-term increase in sales|
|More visibility with search engines|
|Technical optimization of the website|
|Content optimization of the website|
|Long-term performance in the top search results|
Search Engine Advertising (SEA)
|Increased customer inquiries*|
|More visibility on search engines*|
|Easily & quickly rank ahead of competitors|
*Only applicable for the duration of the campaign
On the one hand, there is the technical and content-based onpage optimization – here, structures are checked, HTML codes are adapted and texts are rewritten. Then there is the offpage optimization, where links are set and social media channels are taken care of.
In terms of work, the comments of an SEO software are incorporated step by step. These adjustments are constantly re-evaluated. This means that with texts, for example, new keywords must be inserted again and again, or that different structures have be tested to see, what the customers like the most.
This work is in relation to a regular evaluation of the visitor behavior of the website.
To do this, you should first ask yourself a few questions:
What is my most important service?
What would I Google to find a company of my type?
What do my customers like?
What is my most popular service/product?
What would I like to sell more of?
When answering them, you should pay attention to the most important keywords. Because these are your keywords!
With AdWords and Google Analytics, Google offers powerful tools that simplify the evaluation of the SEA campaign. This makes it possible, for example, to analyze which keywords perform best and then adjust the campaign accordingly.
The easiest way to find out if your SEA campaign is working is to see if you are achieving increased customer inquiries and if your phone is ringing more. In the end, that's the most important. :-)
Paid search results are marked as ads and displayed in the first results, even before the organic SEO rankings. The placement within these paid results depends, among other things, on the price one pays to Google.
Within a search, one can bid for a cheaper or more expensive place. The more you bid, the higher the placement.
Yes. When you create an AdWords campaign, you can precisely define your target audience. If desired, you can also set your ads to be displayed exclusively to your target group.
However, it is generally advisable to think outside the box and try to reach more potential customers by advertising outside your target group as well.
Some keywords are more popular than others. With a popular keyword, you automatically have more competition bidding on the keyword. The more competition, the more bids are made and the higher the price per keyword.
For example, users are more likely to search for a word like "marketing" instead of "advertising media." Therefore, the bidding competition and price would be significantly higher for the marketing keyword.
"With our large product range, we operate in a market with many competitors. Some of them have specialized in a sub-area and occupied - until recently - the first places on Google. Since the gerberCom SEO work, you can now find us everywhere in the first places. We are in the top 100 with over 200 keywords and the phone is ringing. What more could you want?"