With strategy to success
In many agencies, PR is done "on the fly". Not with us. We recommend a conceptual, strategically oriented approach to our customers. Anything else would be simply unprofessional.
Our strategy for the PR concept:
- Collection of facts, e.g. B. Evaluation of previous publications
- Opinion poll, e.g. B. through surveys / creation of a polarity profile
- Definition of the current situation
- Definition of the target situation
- Recommended action
- Planning the measures
- Implementation of the measures
How do I hit the right note? Correct copywriting is difficult for many, but is becoming more and more important with increasing digitalization. We take this burden off your shoulders - from the product description in the brochure to the finished website. Just tell us where the shoe pinches. We'll do the rest.
No journalist likes poorly worded press releases. We make it easier for editors to do their work because our texts are created according to editorial criteria, have been checked by experts, are spelling-free and can be used directly for printing. To ensure that your press releases arrive at the right place, we use our PR mail service for distribution in order to deliver the information individually and personalized directly to the workstation of the respective editor.
The best company news or press release is of no use if it does not reach the right addressee. That's why we put together the perfect, individual press distribution list for your company from various sources.
Add-ons for your PR work
Individual journalist support is important, because with the amount of press information available today, targeted addressing helps to separate the important from the unimportant. We will create an individual mailing for you in your corporate design. The dispatch takes place via a personalized e-mail addressed directly to the responsible editor - with text, image and a specially created PDF as an attachment.
Technical reports are more detailed than product releases, e. B. on technology trends or problem solutions, and application reports (how is your product used by the customer?). Do you have an interesting approach to an editorial publication but no routine in creating extensive, "essay-like" texts?
Personal contact with the press is an important success factor for your PR work. If you want to personally convey important information to selected journalists, the press conference is an excellent measure: it creates a personal level and at the same time demonstrat
We accompany you through the entire conception process and are happy to take over the complete implementation of the measures. Our actions are always carried out in consultation with you.
The ideal press release consists of a text (as a Word file) and approx. 1 to 3 images. Important: Every picture has a caption. So that the editors get an overview of the material and can better assign the images, we design the press release in the customer design at no extra charge and attach it as a PDF.
We use a special program to send the material specifically to the address of the editor responsible. Not as a download link, but with real attachments, that's what sets us apart from others. On request, we can design the e-mail in your design.
After the date for the PK is set, we take care of the venue and the details associated with it, e.g. B. Accommodation options, supporting program, catering, etc. We invite the guests (and look after them on site), coach the speakers, prepare conference documents and ensure that the entire event runs smoothly. The aim is for our customers to feel like guests at their own event.
Yes, we do that too. We can take over all the sub-steps of the in-house magazine, from the editorial preparation to the printing process, of course also as an overall project.